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© Copyright John K. Maxwell 2008 - all rights reserved. Used with permission.
Hard Rock ParkMyrtle Beach, South Carolina, USA2008 to 2008See Photos Gallery Thumbnails External LinksOpened in the spring of 2008 to great fanfare, but little marketing, Hard Rock Park was highly themed to rock and roll. Not owned by Hard Rock International, the park licensed the name and borrowed a large collection of rock memorabilia to decorate the park. Classic Rock played from every speaker, and the rides were built around classic songs, including Led Zeppelin's Whole Lotta Love and the Moody Blues' Nights in White Satin. Yet this themeing increased licensing costs greatly. This, coupled with a poor marketing plan, and a couple of finicky rides from Premier, led the park into early bankruptcy in the fall of 2008. Just before the park was fully liquidated, a buyer was found. Russian-based FPI MB Entertainment LLC bought the park and renamed it Freestyle Music Park. Much of the licensing was dropped, and the park reopened Memorial Day weekend 2009.© Copyright 2010 ATRA - all rights reserved |
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Gallery Thumbnails Back to Top © Copyright John K. Maxwell 2008 - all rights reserved. Used with permission. |
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External LinksFreestyle Music Park Back to Top NOTE: Links are for information only - AtrA is not responsible for the content of external links |
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© Copyright 2010 ATRA: American Thrill Ride Association - all rights reserved.
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